Television Premier of Magnum Kings and Queens of Dancehall!
Kingston, Jamaica: Dec 29, 2007 Source: Jamaican Observer The first Saturday in the new year will see the beginning of a new chapter in the history of dancehall music in Jamaica with the premier of the Magnum Kings and Queens of Dancehall at 9:00 pm on Television Jamaica (TVJ). The competition will feature a bevy of talented princes and princesses vying for the title Magnum Kings and Queens of Dancehall. Dancehall music's popularity transcends the shores of Jamaica and the Caribbean and has, since the eighties, been able to conquer new markets such as the United States and Europe. Whilst the success of dancehall has been commendable, there is still need for further growth in the genre. It is also clear that aspiring deejays and singjays have great difficulty in finding avenues to expose their talent and capabilities. It is based on these factors that Magnum Kings and Queens of Dancehall was created. "This show is important because it will unearth and showcase indigenous new talent. Magnum Kings and Queens of Dancehall is a dancehall extravaganza that presents a good opportunity to anyone, male or female, who think they can deejay or singjay to 'buss out' onto the music scene," explained Mark Kenny, executive producer. Magnum Kings and Queens of Dancehall will run from Saturday, January 5 to Saturday, April 12, 2008 on TVJ. The fist leg of the competition will feature auditions from five towns: Savanna-la-Mar, Mandeville, Ocho Rios, Portmore and Kingston, with the public getting the opportunity to choose the top prince and princess for each week. The voting lines will open on the Saturday night of the show and close on the Friday evening. The public will be able to vote either by voice or text from any phone on all networks. Magnum Kings and Queens of Dancehall is a new and different kind of competition because it encompasses all major aspects of dancehall culture. The competition will highlight the history, culture and nature of the genre. According to promoter Natalie Parboosingh, "We want to showcase all aspects of dancehall, we want to show that it is not only about music and being on stage but it's also a movement and a lifestyle that uses fashion, comedy and dance to set itself apart from other forms of musical expression." In many ways, Magnum Kings and Queens of Dancehall will be a big step forward for the music: never before has there been a competition dedicated to unearthing new talent while giving them the opportunity to emerge as Kings & Queens of the Dancehall. Unlike any other competition there will be equal opportunity provided on the stage to both male and female contestants. At the end of the show, there will be two winners: one King and one Queen, another first for Jamaica. On Saturday, January 5, 2008 members of the public will be able to begin choosing who they think should be the Magnum Kings and Queens of Dancehall.

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